GROUP AND BRANDS
MÜZİK VE MARKALAR ARASINDA GÜÇLÜ BİR BAĞ KURMAK
Kitleleri bir araya getirmek adına müziğin gücünü kullanarak, markalar için orijinal içerikler ve kampanyalar oluşturuyoruz. Tüketicileri müzik hayranlarına dönüştürüyor, markalar için eğlence dünyasına kapı açıyor ve benzersiz ve yenilikçi konseptlerle duygu, deneyim, ayrıcalık, samimiyet ve katılım sağlıyoruz. Markalar için farklı deneyimler üretmek üzere stratejik ve yaratıcı bir şekilde çalışıyoruz, her ihtiyacı ve zorluğu karşılamak adına özelleştirilmiş müzik odaklı çözümler yaratıyoruz; reklam ve film için müzik danışmanlığından canlı etkinlikler için içerik oluşturmaya, ürün yerleştirmeden sanatçıları influencer olarak konumlandırmaya gibi. Bunu yapmak için, uluslararası ve yerel medya bilgileri ve kitlelerin büyük verilerinden elde ettiğimiz içgörüler ile yaratıcılığımızı ve uzmanlığımızı birleştiriyoruz. Kısacası müzikten daha fazlasını sunuyoruz - sanatçılarımızdan, kişiliklerinden ve şarkılarından ilham alarak şekillenmiş kültür ve eğlence dünyası sunuyoruz.
Sharing is caring.
As part of the Universal Music Group, we work with the largest music catalog in the world and develop campaign-related music concepts that can be integrated into corporate communications depending on the desired objective (e.g. increase in sales or brand awareness). As part of these strategic partnerships, we use audience big data, business insights and years of creative expertise to develop new products and position your existing range of products and services precisely for the desired target group.
We make your product a superstar.
Through focus product integration artist recommends brand products that are naturally integrated into the music video and perceived better by consumers, especially millennials and gen-z. It provides immediate relevant exposure as new music videos can generate thousands of views in a very short timeframe and bring long-lasting earned media and decreased costs per engaged minute. Opportunities are limitless, from local artists to Ellie Goulding and Sting!
Getting your ads to superfans.
Through big data analysis, we use the insights of our artists for your campaign to ensure that desired target groups are reached in a unique and meaningful way. Our goal is to raise awareness directly among the different types of music fans and target groups, and we offer strategic media buying based on audience data to reach the artist’s fanbase – social media fans, superfans, website visitors and streaming audiences – with high impact. This service is only available in conjunction with our artists and UMGB to complement your existing media buying strategies.
We know your audience and they know us.
We don’t just focus on data. We examine cultural and behavioral patterns around consumption and consumers. Through our proximity to all artists, we know the fans and can, therefore, create strategic solutions for our partners. Using our proprietary research tools, we help you find the perfect brand to artist fit for your campaigns – or identify a specific audience for your new product. After detailed analysis, we work with you to develop the ideal music concept required to inspire this audience. We also offer a wide range of workshops, bespoke studies and performance evaluations for your marketing success.
Tailored to your campaign.
Would you like to have your own track or sound logo for your campaign? We coordinate and realize the complete audio production and deliver a new branded track that perfectly fits your campaign and the target groups you have defined.
Artists are the biggest influencers.
Artists give brands direct access to their fans, which is the easiest way to promote your products. UMGB works with musical talents of all genres on a national and international level and manages them at every step of the brand campaign process. We don’t just limit ourselves to Universal Music’s talent pool, we go beyond it – after all, the goal is to choose the perfect ambassador for your brand.
Creating immersive experiences for your consumers.
We create and produce a wide range of high-quality content that is optimally tailored to the desired target groups and communication channels of a brand. No matter what it is – behind-the-scenes videos, 360° videos, webisodes or unique consumer experiences and events – UMGB is the one-stop-shop for all kinds of branded entertainment.
Managing talents for you.
Don’t have the time or resources to manage influencers? Let the team at UMGB manage it for you. The importance of influencers and talent activations is crucial for all digital-oriented campaigns. By identifying matching values, brands can harvest their influence, strong relationship with fans and online space. Besides musicians, we map, suggest and manage the best fitting talents from all fields.
Music Licensing & Supervision
Everything from a single source.
Do you need music for TV, radio or online advertising? We’ll help you choose the perfect music for your campaign. Draw from UMG’s world’s largest music catalog, order the perfect campaign acoustics based on predefined production concepts or storyboards and don’t worry about rights management – we naturally offer you full service for your needs. If the track is already with us, we will ask for it for you and clarify everything directly with the rights owners and the artist management.